Influencer marketing is not all about A-List celebrities. We are all influencers in some way or some fashion. Some of us have 5 or 10 friends that ask for our opinions. Others have several thousand Facebook followers looking for advice.
Influencer marketing is not about paying millions for someone to endorse your brand. Influencer marketing is linking your brand or product with the correct organic audience.
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What is Influencer Marketing?
Influencer marketing is a form of advertising that uses people and organizations as advocates to endorse a product or brand.
Influencer marketing has grown in visibility, often slightly misunderstood. Most influencers are not Hollywood Elites. Influencer marketing is about finding the right person or brand with the right audience for your product. Some brands want volume, but most brands that focus on digital marketing want a niche audience.
Micro Influencer marketing uses content creators, YouTube Vloggers and Internet Bloggers, to review and share products and services. Depending on your goal, you can find micro-influencers that have as few as 1,000 followers. In most scenarios, you will target influencers with 10,000 and 50,000 followers on their social channels.
Partnering with brands and influencers can be an easy and effective way to grow your social channels and reach a large, targeted audience.
Examples of Influencer Marketing
Influencer Marketing is a pretty simple premise. You locate a content creator with your desired audience. After creating an agreement, the content creator promotes your brand or product on their channels. This could be a simple social post or as complicated as a continual product placement.
Common influencer marketing tactics include:
- Social Media Takeovers
- Guest Blogs
- Brand Ambassador Programs
- Sponsored Videos and Blogs
- Product Reviews (Blog or Video)
- Content Collaborations
You are hiring someone to help build your reach and use creativity to naturally advocate for your service, brand, or product. Depending on your goals and the platform, several tactics can be found effective.
Setting SMART Social Media Goals and Strategies
Eliminate the stress and headaches that go along with posting social content for your business. Our team uncovers your voice, understands your goals, and provides engaging content that brings your audience to you.
ur brand and your audience is important in creating an effective social media strategy. Your strategy will involve the platforms you want to use, content you plan to produce, and who you plan to reach. Your strategy shouldn't be - ``I will post when something comes up``.
How often do you plan to post? Are you creating a content calendar? How are you going to handle user comments? You need to have a plan in place and think out your scenarios. It's a lot easier to navigate the world of social media when you have a guide map.
Not every piece of content needs to reach thousands and solicit hundreds of ``likes``. When you create a new piece of content, know who you want to reach and the response you would like. Posting a MEME is certainly different than a Flash Sale - so expect different results.