Laptop computer with hands of people holding phones, liking and engaging with social media

Social Media Marketing

Social Media Marketing (SMM) is a loaded term. A lot of small business owners take the task of running their own social media campaigns. Would this make small business owners Social Media Marketers? Probably. But this doesn’t mean they are good social media marketers…and likely not social media specialists.

We Love Social Media. We Can Help You.

Stop procrastinating and posting mediocre updates. We can tell your story and reach your audience.

What is Social Media Marketing?

Social Media Marketing is the use of a digital platform (often social media platforms) to promote a brand, service, or offering.

Social Media Marketing Collage - image of like and someone sharing

Using early Social Media platforms like MySpace and Facebook, businesses used these easy-to-post websites as a new and cheap way to market their products and services. Business pages starting popping up and it wasn’t long before your personal feeds were inundated with sales, promotions, and requests to Like, Share, and Comment to gain visibility.


Although Social Media Marketing might seem as easy as setting up your business page and posting, the specialization of social media marketing is much more than that.


The average salary for a social media manager in the US is $71,000. I’m sorry, but your crazy aunt posting political rants is not social media marketing.


The truest definition of Social Media Marketing is the ability to engage with your audience to build brand advocacy, brand awareness, increase sales, and online visibility.


Social Media Marketers use the best traditional marketing tactics, mixed with modern day trends to break through the clutter and develop the RIGHT audience.

Different Types of Social Media

When we say social media platforms, what do you think of?


Dependent on your age, do you think of Facebook, Instagram, and TikTok?


Maybe it’s based on your profession…YouTube or LinkedIn?


Regardless of your demographics, most individuals think of a Social Network when they hear Social Media. In actuality, there are several different types of social media.


  • Social Networks
  • Social News
  • Blogging and Publishing Networks
  • Bookmarking Sites
  • Video and Image Sharing
  • Community Blogs
  • Discussion Forums

Depending on what you search, you will find variations all over the internet explaining different Social Media types. At the end of the day, if you can communicate with an audience – it’s some form of social activity. But they are not all simple. – “post something” and “get likes”.

Setting SMART Social Media Goals and Strategies

Eliminate the stress and headaches that go along with posting social content for your business. Our team uncovers your voice, understands your goals, and provides engaging content that brings your audience to you.

The main reason small business owners and brands struggle with social media is that they treat it like their personal page.

Smart social tablet

Most people:

A person with a board behind them

Post anything and everything that ever happens to them – hourly (oversharer)


Communicate only when absolutely necessary, posting life’s milestones (hermit)


Post when something comes up – with no major thought or process (mostly everyone)

You probably don’t want to be an annoying business, forgotten business, or inconsistent/uninteresting business.

Social Media Marketing is effective when you strategize, create a plan, and set SMART goals.


Your brand and your audience is important in creating an effective social media strategy. Your strategy will involve the platforms you want to use, content you plan to produce, and who you plan to reach. Your strategy shouldn't be - ``I will post when something comes up``.


How often do you plan to post? Are you creating a content calendar? How are you going to handle user comments? You need to have a plan in place and think out your scenarios. It's a lot easier to navigate the world of social media when you have a guide map.

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Not every piece of content needs to reach thousands and solicit hundreds of ``likes``. When you create a new piece of content, know who you want to reach and the response you would like. Posting a MEME is certainly different than a Flash Sale - so expect different results.